Felix Dürichen, founder of Sankt Malus and former Creative Director, is currently Head of Design at DJI in Frankfurt. The creative work he and his team produce regularly receives accolades around the world.
»No pressure, no juice.«
His recipe for producing a consistently good product: »Sophistication and passion for an idea can turn into a positive sort of pressure. This is a vital component in creating work that stands out. Coincidentally, this also applies to my other great passion, making apple wine. No pressure, no juice.«
One thing the communication business is never short of is pressure. And Felix has taken advantage of this to create plenty of juice.
Over the last decade, his passion for print, photography and type design has seen him win Cannes Lions, ADC, Clio, One Show, Red Dot Best of the Best Award, IF Design Award, European Design Award, the Annual Multimedia Award and others.
His work has also received international coverage in magazines and blogs that include PAGE magazine, Novum, Chois Gallery, Fubiz, Design made in Germany, Designtaxi and the BBC.